Why. Such a small word but it can have amazing power when setting goals and objectives to move your business forward. Children ask it all the time throughout their development but as adults we seem to be a bit apprehensive. Perhaps it is admitting our own ignorance that holds us back, but your business will thank you for asking it. You should be continuously asking “why?” during all stages of your business development and keep asking it until you are able to visualise the simplest solution to the question.
Just take a look at this to see what I mean:
Your main problem is that your business isn’t making you enough money. Why?
Maybe you’re not selling enough products or services. Why?
Maybe you haven’t got enough customers. Why?
Because you are not capturing their names on an email list. And here is your solution – try to capture the email address of as many visitors to your site as possible to build your list of prospective customers.
Once you have narrowed down your potential solutions it will be much quicker and easier to implement them and see your business grow. Don’t try to guess – just ask yourself – “why?”
This may seem simple and it is, but don’t underestimate its power. It just forces you to treat each problem in a logical way until you find the best solution.
Try it for yourself and see what happens and if it can help you remove any constraints on your own business.
This can also work in your everyday life too. So I urge you to unleash your inner child and start asking “why?” And see your business grow as a result…